Found some recent articles about how Respawn has had a challenge marketing the game since it does not have a single-player element. www.usgamer.net/ www.vg247.com www.ign.com Interesting reads
It's definitely interesting because this is essentially an "always online" game, but they're being very careful in their marketing to not piss off potential fans. I'm intrigued for the campaign multiplayer, but honestly... I just can't wait to get my hands on this game!